Brief: The Guardian wanted us to come up with a compelling and interesting way to inspire their younger audience (aged under 30) to read The Guardian.
Problem: For many students, writing essays seems like regurgitating the same information that has been put forward years ago.
Insight: In this age of instant communication, ideas are changing a lot faster than ever before.
Solution: By introducing “The Guardian, Journal of Public Opinion” we reposition The Guardian as a quotable source to better reflect modern Essay ideas.
Case Study:
Executions:
The Journal
The Journal
Website change 1
Website change 1
Website change 2
Website change 2
Student Library Resource
Student Library Resource
OOH
OOH
Guerilla
Guerilla
Online
Online
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