Brief: Penguin wanted us to heighten the reading experience for young people (aged 18-30) by creating a product or service.
Problem: Dyslexic-“optimised” books try to recreate an unaffected persons reading experience for people with dyslexia.
Insight: While these books can encourage affected people to read, it does not offer the experience we get when reading a book.
Solution: Instead of trying to recreate our reading experience, we wanted to give affected people one of their own.
Case Study:
Executions:
Adapted Books 1
Adapted Books 1
Adapted Books 2
Adapted Books 2
Adapted Books 3
Adapted Books 3
OOH/ Social Stories
OOH/ Social Stories

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