Brief: Hoodrich wanted to engage with its audience in a relevant way that enforces the brands initial background idea of coming from nothing and turning into something.
Problem: Drill Rap has been outed by the government as the reason for an increase in knife-crimes within London.
Insight: Drill Rap is a symptom of abject poverty rather than a cause of it and for many their only hope of ever attaining enough wealth to escape their circumstances.
Solution: Using Drill Raps home – YouTube, we can give more affected youths the chance of breaking out of the self-destructive cycle that is abject poverty.
Case Study:
Executions:
Youtube Channel
Youtube Channel

Youtube Pre-Rolls

Youtube Live-Event

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